Interactive Content: Boosting Engagement and Conversion Rates with Quizzes, Polls, and More

If you're looking for a way to spice up your content marketing strategy and stand out from the crowd, you might want to consider interactive content. Interactive content is any type of content that requires the user's active participation, such as quizzes, polls, calculators, games, surveys, etc. Unlike passive content, which is consumed by the user, interactive content engages the user and creates a two-way dialogue.

Why should you use interactive content? Here are some of the benefits:

- Interactive content generates 2x more conversions than passive content. This is because interactive content provides value to the user, such as personalized feedback, recommendations, or insights. It also creates a sense of curiosity and fun that motivates the user to take action.

- Interactive content gets 30-40% conversion rate at an average, compared to 8-10% for landing pages and 2-3% for website forms. This is because interactive content reduces the friction and boredom of filling out forms and captures the user's attention and interest.

- Interactive content creates 66% more engagement and 44% longer viewing time. This is because interactive content appeals to the user's emotions and preferences and encourages them to interact with your brand. It also helps you collect valuable data about your audience, such as their needs, pain points, opinions, and behaviors.

- Interactive content is shared 29% more times and helps create greater brand or product awareness by the same 29%. This is because interactive content is more memorable and viral than static content. It also helps you generate word-of-mouth and social proof for your brand.

How can you create interactive content? Here are some of the best practices:

- Define your goal and audience. Before you create any interactive content, you need to know what you want to achieve and who you want to reach. For example, do you want to generate leads, increase sales, educate your audience, or build loyalty? And who are your ideal customers, what are their challenges, interests, and preferences?

- Choose the right type and format of interactive content. Depending on your goal and audience, you need to select the most suitable type and format of interactive content that will resonate with them. For example, quizzes are great for generating leads and segmenting your audience; calculators are great for providing value and demonstrating ROI; games are great for entertaining and rewarding your audience; surveys are great for collecting feedback and improving your products or services.

- Use a catchy title and an attractive design. Your interactive content needs to catch the user's eye and entice them to click on it. Use a catchy title that sparks curiosity, promises a benefit, or challenges the user.

- Use an attractive design that matches your brand identity, uses appealing colors and images, and has clear and easy-to-use buttons and navigation.

- Provide value and feedback. Your interactive content needs to provide value and feedback to the user throughout their journey. Provide value by offering useful information, insights, recommendations, or solutions that solve their problems or satisfy their needs. Provide feedback by showing progress bars, scores, results, or outcomes that reward their participation and encourage them to share or take action.

- Optimize for mobile devices. Your interactive content needs to be responsive and compatible with mobile devices. More than half of web traffic comes from mobile devices, so you need to make sure your interactive content looks good and works well on different screen sizes and browsers. Use mobile-friendly tools and platforms to create your interactive content.

Whether you need a single piece of interactive content or a full-fledged interactive content strategy, we can help you achieve your goals. Contact us today and let us show you how we can transform your content marketing with interactive content.